Distracted? What if technology was designed to help us spend our time well?
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We live in an attention economy, where products or websites win by getting our time. What starts as a competition for our attention, devolves into a race to the bottom of the brain stem to seduce our deepest instincts.
We're left constantly distracted.
Either we connect, but constantly get sucked in. Or we unplug, but lose out on all the benefits of technology completely.
We need to restore choice.
We believe in the possibility of better design, that lets us connect without getting sucked in. And disconnect, without missing something important.
And we believe in the possibility of an economy that’s built to help us spend time well, where products compete for net positive contributions to our lives.
Let's start that conversation now.
Develop the UIs of the Future
We're assembling a gallery of interfaces and design techniques that treat people with respect.
Watch a video on redesign technique
View a Draft Curriculum for Design Schools
Join the community of designers doing redesigns
Establish Guidelines for Time-Respectful Products
This is a chance for a fresh start in designing the apps, games, and websites we use every day. We’re assembling a cross-industry team to build Human Interface Guidelines for the 21st century.
Join our community of designers
Hippocratic Oath for Designers (coming soon)
Doctors have a Hippocratic Oath for medicine. We're working to draft a 'Hippocratic Oath' for designers.
Share your Company's Metrics and Impact
Does your company measure net positive contributions to human life? We'd like to create a coalition of companies who measure their success in new ways.
Tell the world about your metrics
Shape New Data Infrastructure for the Internet
We hope to create the largest open database of user reviews—open, structured data about what people use and whether they consider it time well spent in the long run—and offer APIs for evaluating companies, products, and URLs by Time Well Spent rather than popularity.
or Get in touch
Build a Social Movement
As parents and as individuals, many of us are concerned about how distraction impacts our human capacities for presence, reflection, focus, and the ways we relate to one another. Help us focus these concerns in productive directions.
Get in touch
Collaborate with Academic Research or Funding
We're working with academic researchers in behavioral economics, ethics, economics and psychology, and more. If you think you can help, get in touch
With Time Well Spent
|We design to keep users active and hooked, while helping them complete tasks.||We design to help users live their life and spend time well, while gaining their loyalty and business.|
Ability to Disconnect
|We expect users to be connected 24/7. If they want to disconnect, they can turn off their phone.||We empower users to disconnect without missing important.|
Quality of Attention
|We slice people's attention into frequent short bursts of attention; who's to say short bursts are worse than long and continuous uses?||We treat people's attention as sacred, and empower people to focus their attention for continuous sessions while minimizing task-switching and interruptions.|
|We measure success by number of transactions (clicks, sales, time spent, or daily use).||We measure success by net positive contributions to people's lives, while minimally using their time.|
|Engagement Advertising: maximize how much time people spend with our service.||Hybrid: Paid, Subscription, or non-engagement based Advertising (e.g. Search Advertising).|
Framing of Choices
|Disempowering choices that relate to what business cares about.||Empowering choices that relate to what people care about in their lives.|
Humility & Greenwashing
|Mission Statements.||Mission Questions.|
|Users are sheep we can influence with conversion funnels.||Users are people whose time, attention, relationships and lives are sacred.|
Explanation of People's Choices
|Users choices reflect their own free will.||People's choices reflect the menu, situation and context into which they are put.|
|It’s the user's responsibility to get the most out of the product; no matter how hard or easy it is.||It's our responsibility to make it as easy as possible for people to get the most out the product.|
|It's users' responsibility to reduce anxieties and compulsions that come from using our products.||It's our responsibility to reduce anxieties and compulsions that come from using our products.|
We're a community of design thinkers, philosophers, social scientists, entrepreneurs and technologists who care about having technology designed to help us live free and fulfilled lives.
Want to get involved?Drop Us a Line
This talk was deeply inspired by Joe Edelman's work on CouchSurfing's metrics and Designing for Human Values, Gloria Mark's research on the Cost of Interruptions, Linda Stone's work on continuous partial attention, Damon Horowitz's Call for a Moral Operating System,
Jonathan Harris' essay on Modern Medicine,
More resources to be posted soon!