Distracted? Let's build a movement for technology designed to help us spend time well.
We live in an attention economy where products or websites win by getting our time. It's a race to the bottom of the brain stem to hijack our mind.
We're left constantly distracted.
Either we connect, but constantly get sucked in. Or we unplug, but lose all the benefits of technology completely.
We've had enough. We need to restore choice.
We believe in a new kind of design, that lets us connect without getting sucked in. And disconnect, without missing something important.
And we believe in a new kind economy that’s built to help us spend time well, where products compete to help us live by our values.
Let's start that conversation now.
Develop the UIs of the Future
We're assembling a gallery of interfaces and design techniques that treat people with respect.
Watch a video on redesign technique
View a Draft Curriculum for Design Schools
Join the community of designers doing redesigns
Establish Guidelines for Time-Respectful Products
This is a chance for a fresh start in designing the apps, games, and websites we use every day. We’re assembling a cross-industry team to build Human Interface Guidelines for the 21st century.
Join our community of designers
Hippocratic Oath for Designers (coming soon)
Doctors have a Hippocratic Oath for medicine. We're working to draft a 'Hippocratic Oath' for designers.
Is Your App Time Well Spent?
Think your app or website is built to help people live their life? We're creating a coalition of companies who design their products and measure their success in new ways.
Submit your App
Share your Company's Metrics and Impact
Does your company measure net positive contributions to human life? We'd like to create a coalition of companies who measure their success in new ways.
Watch a video on creating new metrics
Tell the world about your metrics
Shape New Data Infrastructure for the Internet
We hope to create the largest open database of user reviews—open, structured data about what people use and whether they consider it time well spent in the long run—and offer APIs for evaluating companies, products, and URLs by Time Well Spent rather than popularity.
Watch a video on creating new metrics
Build a Social Movement
As parents and as individuals, many of us are concerned about how distraction impacts our human capacities for presence, reflection, focus, and the ways we relate to one another. Help us focus these concerns in productive directions.
Get in touch
Collaborate with Academic Research or Funding
We're working with academic researchers in behavioral economics, ethics, economics and psychology, and more. If you think you can help, get in touch
With Time Spent
With Time Well Spent
|We design to keep users active and hooked, while helping them complete tasks.||We design to help users live their life and spend time well, while gaining their loyalty and business.|
Ability to Disconnect
|We expect users to be connected 24/7. If they want to disconnect, they can turn off their phone.||We empower users to disconnect without missing important.|
Quality of Attention
|We slice people's attention into frequent short bursts of attention; who says short bursts are worse than long and continuous uses?||We treat people's attention as sacred and minimize task-switching and interruptions.|
|We measure success in terms of number of transactions (clicks, sales, time spent, or daily use).||We measure success in terms of lasting benefits that land concretely in people's lives, while minimally using their time.|
|We sell people's attention to advertisers, so we need as much of it as possible.||We use business models that don't force us to maximize how much attention we get: payments, subscription or support from other revenue streams.|
Framing of Choices
|Disempowering choices that relate to what business cares about.||Empowering choices that relate to what people care about in their lives.|
Self-Deception & Greenwashing
|We believe our Mission Statement explains our impact on users' lives.||We have a Mission Question that lets us humbly get in touch with our holistic impact on users' lives.|
Dignity & Respect
|Users are sheep we can influence with conversion funnels. We design to manipulate them.||Users are people whose attention, choices, relationships and lives are sacred. We design to empower them.|
Explanation of People's Choices
|Users' choices reflect their own free will.||Users' choices reflect the menu, situation and context from which they choose.|
Defaults & Responsibility
|Default settings don't matter. It’s the user's responsibility to get the most out of the product; even if most people won't know how and it takes effort.||Default settings matter. It's our responsibility to help the majority of people get the most out of the product with the least effort.|
|It's users' responsibility to reduce anxieties and compulsions that come from using our products.||It's our responsibility to reduce anxieties and compulsions that come from using our products.|
We're a community of design thinkers, philosophers, social scientists, anthropologists, entrepreneurs and technologists who care about having technology designed to help us live free and fulfilled lives.
Want to get involved?Drop Us a Line
This talk was deeply inspired by Joe Edelman's work on CouchSurfing's metrics and Designing for Human Values, Gloria Mark's research on the Cost of Interruptions, Linda Stone's work on continuous partial attention, Damon Horowitz's Call for a Moral Operating System,
Jonathan Harris' essay on Modern Medicine,
More resources to be posted soon!